Unlocking Cinematic Ads at Scale
Generative AI Helps Reach New Audiences on CTV
Intro
Betr partnered with Waymark to harness generative AI, creating cinematic, CTV ready ads faster than ever and reaching new audiences without the constraints of traditional production.
In the fast-moving world of sports media, speed, impact, and originality are everything. Betr, the disruptive digital sports media brand co-founded by Jake Paul, has built its name on bold moves and creative agility.
So when they got early access to Waymark Cinematic, they did what they always do: jumped ahead of the curve.
Challenge: Speed,
Scale, and CTV Impact
Betr wanted to expand their audience and make a splash on connected TV (CTV) without the usual high production costs, and do it fast.
The timeline was tight. A Jake Paul fight that weekend meant coordinating his notoriously complex schedule would have been impossible with traditional production methods.
Solution: Waymark Cinematic
Betr is reinventing sports entertainment for a new generation—fast, social-first, culture-forward. They needed something that moves at their speed. Enter Waymark Cinematic.
Using generative AI, we bypassed traditional production constraints to produce a striking cinematic spot featuring Jake Paul himself, delivered quickly and approved in record time. No shoot. No studio.Just fast, flexible, strikingly cinematic content that made an immediate impact.
- Fast turnaround: Under 48 hours, including approvals
- Studio-quality visuals: AI likeness of Jake Paul
- Full creative control: Without the layers of a full production
"Waymark Cinematic gave us an edge, producing high-caliber creative faster than we thought possible. It’s like having a Hollywood studio in your back pocket.”
Alex Kuwada
Head of Marketing, Betr
Execution: Cinematic Quality, AI Speed
Cinematic visuals, minus the set.
AI-generated frames guided by creative direction for professional-quality lighting, motion, and framing.
Custom music and sound design.
Original AI-generated scores and layered sound matched to the story’s emotional tone.
Scripted with purpose.
Every spot starts with a clear narrative intention to connect with audiences first, convert second.
No production friction.
No film crew, casting, or location scouting required. Full creative control in a virtual production environment.
Rapid turnaround.
What used to take 8–12 weeks and six-figure budgets can now be done in days (or less).
"By combining AI with cinematic storytelling, we’re changing the way ads are made—and the way audiences experience them."
Josh Rubin
Waymark Executive Producer
The Results
The result is more than just an ad; it’s a milestone. One of the first cinematic commercials powered entirely by generative AI to feature a real human likeness—no shoot, no studio, just vision and velocity.
The campaign initially ran across Universal Ads’ network of premium CTV providers, including Paramount, Roku, and Spectrum Reach. Performance metrics were strong.
90%
Time Savings
$7.50
CPM
119,000
Impressions
97.8%
Completion Rate
Scaling Up
Building on this success, Betr and Waymark are launching an even larger campaign for football season.
Generative Al enables the production of a higher volume of ads, rapid messaging adaptations, and creative testing-all while maintaining cinematic quality. The result is a broader audience reach, more engagement, and measurable impact across CTV platforms.
Looking Ahead
The Betr campaign demonstrates how Waymark Cinematic is redefining what’s possible in advertising—combining speed, scale, and cinematic quality without traditional production constraints.
By leveraging generative AI, brands can reach new audiences, move at unprecedented speed, and deliver ads that resonate, setting a new standard for the future of CTV and digital advertising.
Your Story Could be Next
See how Waymark makes high-quality video ads fast, simple, and scalable.
